CHEATCODE REBRANDING
This project involved a complete rebrand of Cheat Code Arcade Bar, a retro-inspired gaming venue. The goal was to create an immersive brand identity that captures the nostalgia of classic arcade games while integrating modern digital experiences. The rebrand needed to attract gamers and new audiences by balancing retro aesthetics with sleek, contemporary design.
OVERVIEW
Background
Cheat Code Arcade Bar combines gaming and nightlife, offering a space for players to enjoy classic arcade games, craft cocktails, and a vibrant social atmosphere. The previous branding lacked a distinct identity and failed to reflect the immersive nature of the venue. The challenge was to build a cohesive brand experience that resonates with both casual visitors and dedicated gamers.
Problem Statement
The existing branding failed to capture the energy & excitement of the arcade experience. Lacked a recognizable logo, consistent visual identity, and engaging digital presence. The challenge was to modernize the brand while maintaining its retro gaming roots to ensure stronger audience engagement
Key Findings
- Users associate arcades with nostalgia and bold, colorful designs
- A digital-first strategy unified branding across platforms
- Strong typography and iconography enhance in making the brand recognizable
