rebranding
Logo Design
branding collateral
website design
TAMockup
THE AVE REBRANDING
This project involved a full rebrand of Aloma Cinema Dine-In Theater, transitioning it into the modern The Ave.
The new identity needed to reflect elegance, comfort, and modern sophistication, while still maintaining its core value as a community-centric entertainment venue.
OVERVIEW
Background
The rebranding process included renaming the theater, developing a new visual identity, and creating cohesive branding materials. The project required designing a new logo, menus, signage, and website that align with the brand’s updated image.
Problem Statement
Outdated and failed to capture the premium experience it offered
  • Inconsistent branding
  • Poor readability in menus & signage
  • No distinct visual identity
Key Findings
  • Enhanced brand identity with a premium aesthetic
  • Improved user experience through modern typography and layout design
  • Strong digital & print consistency for marketing success
Research & Strategy
User personas to define audience needs and enhance design decisions
David, M.
  • Age: 42
  • Occupation: Financial Consultant
  • Location: Winter Park, FL
  • Income: $105,000/year
Goals
  • A premium dine-in cinema experience
  • Seeking an elevated movie experience that combines entertainment with high-quality dining for his family
Pain Point
Hard to differentiate The Ave from other theaters
Solution
Designing a high-end and recognizable brand identity
Logo development
Sketched and refined logo concepts to create a cohesive brand identity
ta logo sketch
Logo
ta_logo 2nd
TA_logo
Branding Collateral
Designed cohesive branding assets for print and digital consistency
TA BusinesscardMockup
tamenumockup
TA Letterheadmockup
Multimedia & Digital Assets
Created digital assets for web, social media, and marketing
TA web Mockup
TA HOME
TA collection
TA single
TA seat selection
TAmobileMockup
TA Mhome
TA mcollection
ta mobile single
ta mobile seat