Magazine

CHEATCODE REBRANDING

This project involved designing a complete layout for Healthy Magazine, a publication focused on health, wellness, and balanced living. The goal was to create a visually engaging and structured design that enhances readability while reinforcing the magazine’s mission of providing accessible, informative, and inspiring content.

OVERVIEW

Background

Healthy Magazine aims to educate and inspire readers about fitness, nutrition, and mental well-being. The redesign needed to establish a clean, structured, and engaging visual identity that enhances readability and encourages user engagement.

Problem Statement

The existing magazine layout lacked a clear hierarchy. Typography choices did not fully align with the magazine’s brand, and there was a need for a more cohesive design system that would improve the overall reading experience.

Key Findings

Readers prefer a clean, well-structured layout that makes information easy to digest
A refined typography system was necessary to balance aesthetics and readability
Effective use of imagery and white space helps create an inviting and visually appealing reading experience

Research & Strategy

User personas to define audience needs and enhance design decisions

Sophia, R.

Age: 32
Occupation: Nutritionist
Interest: Holistic wellness, fitness, healthy cooking

Goals

Finding informative, research-backed content that is easy to read and visually engaging
Seeking a magazine layout that balances text with imagery for an enjoyable reading experience

Pain Point

Overcrowded layouts that make articles feel cluttered and overwhelming
Small, difficult-to-read text that strains the eyes and reduces engagement

Solution

A structured, visually dynamic layout with clear hierarchy, engaging imagery, and a balanced typography system to improve readability and aesthetic appeal.